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Client Profile Highly motivated business owners and self-employed professionals who want to significantly increase their business. How To Try It Out... Event Calendar Teleclass Schedule Business Coaching Group Advisory Board Practice Management Discussion Group HR Roundtable TGIF Wrap-Up Special Events Open Office Hours Virtual Tour Event Calendar Resource Room Tips For Business Success (e-zine article index) Biz QuickTips (top ten lists) Virtual Tour FAQ Client Area Dawson Resources, LLC   What Is Coaching   Meet The Coach   My Coaching Style About The Programs:   Features   Benefits Contact Us Home

Are YOU a Center of Influence? (COI) Do you want to bring new clients into your business? TGIF Wrap-Up Discussion Questions: What would it mean to your business if you were a COI? What are the characteristics of a COI, and what would it take to become a COI? Group Commentary Being a COI is more than just handing out leads, it's something at a higher level, there's a charisma and empowerment involved. You have to have something more to give if you want to be seen as influential and successful. There's an art to being able to convey this charisma as well as your strength (expertise, success, reputation, influence, etc.) if your audience reaches beyond your local community (were you can be seen and experienced in person), and extends nationally or internationally via telephone, conference call, teleclasses, or email (where you are not experienced in person). Visibility and Credibility were identified as significant factors of being a Center of Influence (COI). Visibility has two components: Awareness and Credibility. Credibility comes from three sources: performance, reputation, and association. You're ahead of the game if you can get others to recite your credibility speech. Characteristics of a "Center of Influence" They are always "present". You always hear from them one way or another. Visibility is key. They have a credibility anchor. It may be a book, a series of articles, a signature speech, etc. They are at the forefront. We know their success history, their expertise. Reputation is key. They associate with others who are also influential, including those in other industries. Association is key. They "walk their talk", and just as important, they "believe their walk". This skyrockets credibility. They have chutzpa! They are confident in what they are doing. They have a consistent message that they send. Do You Want to Bring More Clients Into Your Business? Do you want more clients, but somehow it isn't happening? A pivotal point in getting new clients is understanding that: you must put yourself in front of prospects in order to get new clients, and you must effectively use the time you have in front of them. If you haven't thought through how you'll do that, or if you just need a little nudge to get it done, Try The New Client Toolkit! Everything you need to do to bring new clients into your service or referral-based business in 21 easy steps that you can carry out over 21 days. Click here for more information... "If you are looking for that step-by-step plan to help you build your business, this is for you...The New Client Toolkit is well thought out...If you do all the steps, it can't NOT work."   - Nancy M., Coach, Ireland 21 Easy Steps in 21 Days Click here to see how it works...

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