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Home
| Developing a Strong Local Presence
Do you want to bring new clients into your business?
TGIF Wrap-Up Group Commentary
- Fine-tune your message
- Know what service/product you offer.
- Know what the benefits are
- Make sure you can convey it with clarity.
- Have something in your "message" that has value that you give away for free.
- Identify your promotional strong points
- Know whether you come across well as a speaker or if you are better suited to written communications.
- Identify the kinds of settings in which you do well (large groups, small groups, immediate access situations [e.g. on-the-spot Q&A], one-on-one, etc.).
- Polish your presentation skills even if you never plan to speak. You never know when you'll have an impromptu opportunity.
- Identify where your audience "hangs out"
- Know the profile of your ideal client.
- Identify the organizations they belong to, what they read, where they go, etc.
- Get yourself out there
- Put yourself in front of your public.
- Contact the TV/Radio show producer, the organization's program coordinator, the newspaper's editor, the community college, the Chamber of Commerce, etc.
- Volunteer to be interviewed, to do a column, to host/sponsor an event, write an article, be a guest speaker, etc.
- Leverage Your Material
- Turn a tip sheet into a top ten list, a lunch n' learn session, or an article.
- Use a workshop agenda to create a list of suggested topics for a radio show.
- Use an article to prepare suggested questions for an interviewer.
- Walk the talk
- Be consistent with your message, live it fully.
- Let your passion, enthusiasm, excitement show through.
- Live with the highest integrity
- Do what you say you will do.
- Follow-up.
- Follow-through.
- Give more than you receive.
- Expect Success
- Let your confidence shine!
- Hint 1:
Consider creating printed material with content so valuable that the receiver will hang onto it.
Take a look at your brochure. Is there anything of value in it that will make prospects hang onto it for reference? Including short checklists, tips or tip ten lists make your material valuable enough to keep or even share with others.
Get creative in how you distribute your printed material. It doesn't always have to be you mailing or handing one to an individual. Think outside the box and be willing to give it a try.
- Hint 2:
Create a list of potential groups/venues to whom/where you can make presentations.
Service Clubs (e.g. Rotary, Lions Club, etc.) meet weekly, always need speakers, and appreciate a wide variety of topics. Simply contact a chapter and let them know of your availability.
Professional organizations usually meet monthly. They may have program committees and be more limited in the range of topics they feel are suitable for their group. Approach a member you know and ask who is in charge of the program and getting speakers. Have a topic on which you are an expert and is of professional interest to the audience.
Cable television companies need to fill their time. Call and offer to be interviewed.
Study the format of radio stations and select those who have regular contributors or guests. Develop a list of suggested topics and call the show producer to offer your services.
If yours is a product that lends itself to 1-1 sales, consider doing "parties", presenting to groups whose purpose is related to your product, or forming alliances with providers of complimentary services.
If you have a product or service that is creative, "unusual" or different, develop a profile of your customer and identify where that person hangs out. Use these same tips as a guideline.
Developing a strong local presence is not difficult if you're willing to work at it and be consisent in your message. Having a strong local presence can be rewarding both personally and professionally.
Do You Want to Bring More Clients Into Your Business?
Do you want more clients, but somehow it isn't happening?
A pivotal point in getting new clients is understanding that:
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you must put yourself in front of prospects in order to get new clients, and you must effectively use the time you have in front of them.
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If you haven't thought through how you'll do that, or if you just need a little nudge to get it done,
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Try The New Client Toolkit!
Everything you need to do to bring new clients into your service or referral-based business in 21 easy steps that you can carry out over 21 days.
Click here for more information...
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"If you are looking for that step-by-step plan to help you build your business, this is for you...The New Client Toolkit is well thought out...If you do all the steps, it can't NOT work." - Nancy M., Coach, Ireland
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21 Easy Steps in 21 Days
Click here to see how it works...
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